Market analysis C & J Clarks Ltd

Market analysis C & ampere; J Clarks LtdCONTENTSEXECUTIVE SUMMARY1.INTRODUCTION2.COMPANY explanation AND PROFILE2.1C&J Clark2.2History2.3Manufacturing2.4Range of Shoes2.5 K Shoes3.MARKET ANALYSISA. MICRO ENVIRONMENT3.1 Market Data3.2Competition3.3Consumer demandB. macro ENVIRONMENT3.4Political3.5Social3.6Technological3.7Economic4.SWOT ANALYSIS5.IDENTIFICATIONS OF strategic ALTERNATIVES6.RECOMMENDATIONS6.1Short Term6.2Medium Term6.3Long TermEXECUTIVE SUMMARYI have been asked by C & J Clark express (Clarks) to prepare a report which would include a food market analysis of the UK footwear industry and to see a mo of strategic recommendations which would ensure that Clarks secures its short, medium and coarse term incoming as the market leader in the shoe business. expatiate supporting my findings and recommendations are detailed in the main report. A summary of the main points are as follows:-FindingsClarks brand is accepted as one of quality with a strong market share of children?s footwear and the ?the more(prenominal) mature? customer. The companion has a strong distribution interlock which could be use as a platform to erect new products at minimal incremental cost. There is a signifi trickt bane from new competitors such as the major supermarkets as soundly as high mold retailers extending their product ikon to footwear. footgear is growing in importance as a ?fashion? item and evidence supports an increase in ? whimsy? buying particularly by women.

Consumers in the age hurl 30 to 49 years olds spend the most on footwear, on average £322 per annum. There is increase d political brat on ?cheap? imports e.g. ta! riffs on imported goods from China and Vietnam. The EU billing is also monitoring anti ? competitive sort closely. This could intensify in the future. Social trends are mending Clarks? market. There is a croak towards ?cheaper? more fashionable boots and shoes made of synthetic materials which can easily be disposed of after a relatively short period of time. The UK economy is showing signs of slowdown tear down which will have an adverse impact on demand... If you expect to get a full essay, cabaret it on our website: OrderCustomPaper.com

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