One Laptop Per Child Essay

1. Why are Microsoft, Intel, and other starring(p) for profit companies concerned in low- speak to computers for the developing humankind? In 2005, Nicholas Negroponte, the founder of MITs Media Labs, announced the One Laptop per Child (OLPC) program at the valet de chambre Economic Forum. The concept was simple and appealing. Innovate a $100 laptop and distribute it to children in the developing worlds governments. The vision was for bridging the digital divide between developed and developing nations.The OLPC was a nonprofit working class for the developing nations inform going students for their better facts of life. The OLPC created hum from its first day of announcement for its low cost and its non profit endeavour for developing res publicas children. Though the company homogeneous Microsoft and Intel is leading profit for government activity they interested in OLPC project. Because the project was for the developing countries school going student who dont necessita te enough fortune to learn alike developed countys children and dont have ability to afford the technology device for higher price.So as the leading organization Microsoft and Intel have the fond responsibility for the developing kingdoms children and they also see the opportunity to do social upbeat with establishing branding in people minds. On the other hand the OLPC was started with their emulation organization like Linux and Advanced Micro Devices (AMD). So if the OLPC project succeeds the organization like Linux and AMD can create threat for their leading monopoly business. So from their social responsibility point of view and for the marketing of their own brand c al single into people minds they interested in low cost computes for the developing world.2. Do you keep with Negropontes decision to partner with Microsoft? Yes I do agree with the Negropontes Partnership decision with company like Microsoft which is very a good deal trusted and reliable name in this compu ter sector for their operational system and package. The OLPC project was an ambitious vision for Negroponte to educate the developing worlds school going children by providing low cost laptop computer. As he announced the lap top will be low cost and price will be the $ 100 sawhorse for from each one so he uses the Linux operating system which is non-proprietary and available for scanty to anyone who wants to use.But it didnt work, In 2008 OLPC faced disappointing sales because the countrys like Libya and Nigeria who pledges to deprave about one million for each countrys people both backed off those pledges and the cost increase $180 to $190 range. So the brand name like Linux was not reliable for the mass population of the world and they felt unsettled with that operating system. On the other hand some potential buyers in a bad way(p) about the lack of Microsofts windows operating system. So as the OLPC didnt succeed the way it was estimated so Negroponte needed to collab orate with the Microsoft to increase its sales and add more customer satisfaction by the Microsoft brand name.3. judge the specifying behind the give one, get one promotion. Do you think this is a good marketing tactic? In November 2007, in an motility to increase production, OLPC announced the promotion of Give One, Get One. The OLPC team up started this promotion to becharm the market attention of their nonprofit ambitious project. Because antecedent to the initiatives launch, the OLPC had been a fascinating demonstration of hardware and software ingenuity, but actual unit sales and donations had been far smaller than in the beginning predicted. The G1G1 program was designed to change that, offering individual consumers the chance to buy two laptops for $399.Though the tactic of Give One, Get One is bellicose marketing strategies in order to gain market contend and trespass on its competitive strengths. Though the aggressive marketing tactic like Give one, Get One always not good for the all types of products. But the OLPC project had strong competent like Intel Classmate. So to grab the attention of mass people and gain maximum market share and achieve the goal of developing countrys poor children education this marketing tactic was good for the project. Because OLPC announced two weeks give one get one promotion first but for its huge response to the markets they increased their promotional offer time.