Continuous Development Of Modern Media Technology Media Essay

Continuous Development Of advanced(a) Media Technology Media EssayWith the continuous development of modern media technology, constantly updated means of communication and increasingly inscrutable forms of communication, mass media al intimately al ways affects pot in all aspects of life. In current partnership, a kind of communications activities has become indispensable in our lives. As an example, the radio program Mars on gentlemans gentlemanly concern reported in 1938, which led to big panic in the United States adequately illustrated this exhibit.TV, read/write headwordpapers, online intelligence service, and radio send and early(a) intelligence service media access to entropy ar now the most important source of instruction for people to understand the amicable. Media as an integral part of life, its coverage means often affects the universes mood, and the report of peoples point of view often leads the trend of public opinion. While the continuous spread of important information for the audience, the media is as well as instilling the relevant concept to audience in a subtle way, in order to affects our attitude, and so to some extent, to change our view of the world. Just as C. Wright Mills stated that Media not only return us information, they guide our very experiences.This paper go forth make a detailed analysis of the well-disposed function of the media, first introduced the media function in the information dissemination, and discusses the media as information channel for people to deliver the goods services. Then this paper will analyze in which way the media influence peoples attitudes, expressions and experiences.2.0 The societal function of the mediaThe discussion media is part of the whole social administration, which is responsible for reporting the development of the whole society and change, recording the deal of the functioning of society bit by bit, with has social information dissemination, public opinion, social supervision and ethnical heritage features. In all above, information dissemination is the most basic function of the media, and it has been undertaking to pass true and accurate social information, as well as the task of passing the first-hand information to the audience. by means of continually providing a large number of reports of the social events, media transfers flow of information about the surrounding environment, transportation, culture, intelligence agency program, fiscal market to the public, and excessively a build of impending disaster has occurred or, threats and another(prenominal) information to meet their needs. (Bryant Oliver, 2009) In addition to the basic functions of information dissemination, media also has social supervision, education and guidance functions. This paper focuses on the social function of how media guides peoples behavior.3.0 Means by which media guide peoples experience3.1 Media decides the content and intensity of information dis semination by word selectionThere are many large and small event happen every(prenominal) day in the world, reporters choose what to report and what not to have set the window limits for the mass audience, and the background beledge of the subject of discussion. (Deephouse, 2000) The media measures whether the incident should be reported and how they are reported by a certain news look upon, in which the fresh of news and timeliness are the key criteria.The fierce ratings competition between media makes the journalists mustiness be ready to face tight time hale they all hope to make max reports and starting the news. (Lengel Trevino, 1987) When a hot topic in the head, the media will rush to chase stories, all video, newspaper publisher layout with large, a lot of time around the aforesaid(prenominal) topic, it is important to frame the atmosphere. But soon, when the subject bemused its news value, it will completely disappear in the media. The chase of timely news bri ngs urgent pressure of time, so that media workers have difficulties to do in-depth coverage of events. The media led the public to focus a particular issue, it will also lead us quickly forget the subject.3.2 To guide the public emotions finished different ways of media coveragePress report is easy to influence the publics knowledge of news events, and lead us to a particular point of view to understand the event. The news media report implied social customs, ethics, philosophy, personality temperament and other news elements of influence and look human emotions more and more apparent. (Scannell, 1992) For example, media report to specific geographical coverage and the spread of video content, due to re-process or phenomenon and not only focus on its nature, to live lives of such(prenominal) people would deepen the misunderstanding of people and things, the tendency of these people and events to be rendering, and thus have a oppose impact on the public not only will affect the groups feelings, but also affects the positioning.Medias role is to help us to transcend personal experience of life constraints, let us know what is happening in other corners. News reporting should be objective and pretty. But each persons perception of the world derived from the individuals life experience, according to different backgrounds, social status, gender, ethnic group, different people present for the uniform facts, is bound to see a different face, resulting in different interpretations, no hotshot can invite out the view or values . Of course, media are no exception. The integration of these differences in the news becomes emotional and cognitive impact of a factor to people.3.3 The development of new technologies creates more possibilities for the media influence on people telecasting reports which allow people to the text go forthd in the newspaper and sound provided by broadcast, itll also see a real vivid picture. TV news focuses on visual effects, even if no t shooting pictures, television stations often use computer graphics showing the incident, manufacturing, and shot in the visual. These impressive images are easy to be trusted by people, so television has more social control army than other media.In addition, the way to receive information from television is mostly passive, television is relatively faint-hearted selective information, which more seriously confined the scope of access to information sources of the audience.In todays information society, media pluralism has been formed. In the press, radio, television and other media followed by a fourth media Internet. (Edwards, 1998) The rapid development of new media provides more encompassing information on the public. (Couldry Curran, 2003)3.4 publicize leadS tendency of the media coverageAdvertising is the greatest mavin aggressors of modern society and the strongest message implants. As an advertising vehicle of the release of advertising, the tremendous impact on the n ews media brought by the advertising is inevitable. As we all know, at present, the news media advertising is still the most important publishing platform. News and advertising co-exist on one platform, to contradictions and problems inevitably arise. (Schewe, 2004)As social and sparing development, the role of advertising is growing. It passes the information to promote economic development in goods but also to both the media and advertisers to create huge economic interests. In the interests of the stimulation, the media coverage will inevitably have a certain bias.Media on corporate image, crossroad performance, marketing activities and other information for publicity, this practice is called soft ads by some media, and is called hidden advertising by advertisers. For ordinary consumers, these practices are very deceptive in nature. This appears to news is actually a style advertising openly in the news section, so unknown to the audience and may mislead them to believe.4. How peoples experience be guided by media4.1 Reconstruction of social values through public opinionOpinion is the most controversial social life events have a certain tendency to produce comments, opinions and views. As a common psychological tendency of public opinion, it is hidden in the depths of peoples thinking, through the social assessment with value judgments, such as a specific values or behavior of the praise and admiration or criticism and condemnation, resulting in a social atmosphere, to have an impact on the values and behavior of the connection Members.With members of the broad impact on society, public opinion has become an important means of cultural control, and the control system in modern society has an important position. Through the role of public opinion, on the one hand, the mass media will be the legislative branch and public administration institutions to develop, promulgate laws, decrees made public, called on people to adhere to the existing social norms, while the mass media to spread the people values, beliefs and life behavior in order to guide public choice to establish a correct outlook on life and behavior on the other hand, public opinion and mass media will call through the network, television, radio, newspapers and other bring back to the social ruling, prompting the legislature and public regulatory bodies to consider the public demand, the existing legal and institutional system to adjust and improve, and continuously improve its administrative capacity to exercise social stability and social order.Thus, there is the formation of mainstream social values, although it is not mandatory like the law, it by and large widespread impact on peoples thinking and behavior as an invisible constraint.4.2 To change the publics lifestyle and outlay habitsMass media treats guide as a starting point, using its powerful propaganda to make people apt in leisure reading among accepted the new consumption patterns and lifestyles, (Morri s Ogan, 1996) which gave birth to consumer culture. The shopping information published in the Newspaper also makes people change their attitudes in consumer. Which stores have recently engaged in activities, what brand, price number, price information, etc. Which pharmacies, we reported on the exchange received from these messages, and compare, go consumption. Difference with the elderly is that, young people read newspapers are concerned about the strong style of entertainment news and employment information. Some people also go through the information reported on the drivers, waiters, pledge and other jobs. From that point on, the mass media, consumer culture and consumption in the formation of lifestyle play a conspiracy role.4.3 News reports of hatred and violence have a tremendous impact on peopleWith the development of society, media attention on political related events has gone from a single broadened to a variety of criminal phenomena, showing a trend of diversificatio n. With the strengthening of public opinion functions, the number of news reports of horror and weight has been significantly improved, which strongly shocked criminals, and demonstrate the power of the rule of law. (Thoman, 2010)Media is keen to report crime and the main reason is that crime news concerns the audience easily and access to them more attractive. Crime news reports often have twists and turns of the plot, as well as the color of violence, it has more stimulating and entertaining elements than the other news stories. The authenticity of news reports also makes it depicts the victims of crime, especially violent crime, to bring serious consequences, more than the literary fiction film and television has more power to shock. Driven by the economic interests, news reports of crime is inevitably some distortion of the real social phenomenon excessive rendering of malignant cases, highlighting the barbarous circumstances, the disclosure of personal privacy and other relat ed personnel cases.Violation of implied theory believes that exposure to strong-growing stimuli may increase a persons motivation level of physical and emotional. In other words, the content of news violence can increase aggressive behavior stimulation occur. In some cases, aggressive characters in the news will give them a role model. Which can be seen, the mass media violence and the proliferation of erotica are often imperceptible to the audiences behavior and way of life tend to have a negative impact on these effects if left unchecked, it is possible to induce the production of deviant behavior.Elizabeth (2010) said that, some(prenominal) blame media for the rise in violence, but of course thats not the whole story Some of the details of this connection might be questioned But the fact that a connection exists is hard to dispute. Which leads us to an ineluctable conclusion Something must be done. The media should adopt accurate news reports of crime, so the audience can b read and butter abreast of the latest social facts of the crime, ease because it caused an unknown number of tension, suspicion, rumors and other negative emotions have to create a good environment for punishing evil and promote good.5. SummarySince the 20th century, mass media has had a profound impact on peoples lives. The newspapers, books, radio, television, communications satellites and the Internet all represented the modern media space, which makes the whole world a small village. In the aspect of time, the whole community culture and communication network system stay in the same structure, which enables human to enjoy the same important information at the same time, so that all ethnic and cultural exchanges and interaction between real world.The news media with modern sense has become the dominant mode of existence of a culture in modern society the news media culture. Media culture on the psychological characteristics, behavioral structure, attitudes toward other aspects h ave had a significant effect on the contemporary human life form, content and even ways of thinking have changed dramatically along.With the in-depth of news media era, mass media plays in contemporary society, not only to transmit information, provide entertainment and other social functions, but also changing peoples values and way of life, shaping the social and public life. It continually to provide a series of community-oriented public values and colors to create a highly popular media parley system, the media text is also increasingly becoming an important form of the modern spirit of the consumer.As a result, the news media become a pervasive cultural existence for its coverage of the large community and huge influence on people in modern society. The news media refers to mass media culture as a carrier to the media of expression is the basic characteristic of modern society, a cultural phenomenon unique.Either as channels for the dissemination of information, or acts to gui de the public, news media should be fully aware of their responsibility, (Curran Seaton, 2003) and try to make it fair and make contribute to sound development for the community. (2109 words)