Tourism marketimg Essay Example | Topics and Well Written Essays - 1500 words

Tourism marketimg - Essay ExampleThese locomotes supplework forcet the main holiday. Athens similarly has become a city break destination because of the numerous attractions it offers.There are various reasons wherefore city break tourism has been growing. There is increased holiday and leave entitlements apart from rising successfulness from double income families leading to higher disposable income (Dunne et al). The perception of travel has changed and besides low cost airlines has contend a major role in promoting short city breaks. Motivations to travel is governed by the push and earn factors where the push factors refer to the desire to travel and the pull factors depend upon the choice of destination. The seven push motives were, pull out from a perceived mundane environment, exploration and evaluation of self, relaxation, prestige, regression, enhancement of kinship relationships, and facilitation of social interaction time the two pull factors include education and n ovelty. As far as the push factors are concerned, the perceptions and preferences of state have changed. There is move away from mass consumption of standardized holidays and towards weekend and short break holidays. As far as the pull factors are concerned, Athens has many attractions to offer.Athens, the capital and the largest city in Greece is one of the worlds oldest cities. Athens can take the tourist back to the dawn of civilization. cognise as the cradle of civilization and the seat of western philosophy, Athens brings together wisdom, art and culture in its attempt to meet the demands of the modern tourists. It is a city where democracy was born and most of the wise men of ancient times. The most important civilization of ancient world flourished in Athens. The city epitomizes epic bang and is a magnificent classical testament to ancient grandeur (OT Beach, 2007). About half of Greeces population lives in